Hyper-local strategy drives growth for Grab

Low Lai Chow

Grab, South East Asia’s leading ride-hailing and services app, has focused on a hyper-local strategy to drive expansions across multiple markets and category verticals.

Grab, Southeast Asia’s omnipresent ride hailing service turned multi-functional service app, has seen a staggering rise in its six years of history.

Grab is not only the biggest ride hailing app across most of South East Asia, but is now the fastest-growing regional food delivery service, and among the most popular platforms in Southeast Asia for transportation and mobile payments.

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