Hyper-local strategy drives growth for Grab

Grab, South East Asia’s leading ride-hailing and services app, has focused on a hyper-local strategy to drive expansions across multiple markets and category verticals.

Grab, Southeast Asia’s omnipresent ride hailing service turned multi-functional service app, has seen a staggering rise in its six years of history.

Grab is not only the biggest ride hailing app across most of South East Asia, but is now the fastest-growing regional food delivery service, and among the most popular platforms in Southeast Asia for transportation and mobile payments.

The company currently serves 235 cities in Southeast Asia, almost sevenfold up from just 34 cities at the start of 2017. The company also acquired Uber's Southeast Asia operations in eight markets in mid-2018.

“We’ve just celebrated 2.5 billion...

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