Hyper-local marketing boosts Pizza Hut

Pizza Hut changed aspects of its digital strategy in India in recognition of the way consumers are looking for information when they want to eat.

A hyper-local approach to marketing has helped Pizza Hut in India reach hungry people near its restaurants and sell 2.7 million extra pizzas in a year – and is now guiding decisions on where new outlets should be launched.

The campaign, a finalist in the I-COM Data Creativity Awards 2018 (San Sebastian, April 2018), grew out of a particular need, according to Tarun Sobhani, co-founder and CEO of local search marketing platform Single Interface, which worked with the br

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