Humanising finance: Why FinTech's language may be the biggest threat to banks
In financial services, "loyalty is sometimes better referred to as inertia", according to Barry Clark, senior account director at consumer agency Future...
Humanising finance: Why FinTech's language may be the biggest threat to banks
This event report details Future Foundation research on the language of financial services, arguing that the rise of FinTech is a threat to traditional providers in more areas than mere technology.
