Humanising finance: Why FinTech's language may be the biggest threat to banks

Sam Peña-Taylor

This event report details Future Foundation research on the language of financial services, arguing that the rise of FinTech is a threat to traditional providers in more areas than mere technology.

Humanising finance: Why FinTech's language may be the biggest threat to banks

Sam Peña-TaylorWarc

In financial services, "loyalty is sometimes better referred to as inertia", according to Barry Clark, senior account director at consumer agency Future...

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