Huawei and the quantophiliac challenge

This event report argues that the advertising industry has become 'quantophiliac', loving data, and outlines three key areas marketers should focus on to make decisions around investment in digital media.

Much has been discussed about the challenges facing brands and the advertising industry as a whole today. Regardless of the market, these global issues such as the ever-increasing granularity of the media landscape, the change in consumer purchasing behaviour...

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