HP: "Just enough" not enough in digital metrics

This event report outlines how HP, the information technology group, is tackling the issues of ad viewability and reliability in digital measurement.

HP: "Just enough" not enough in digital metrics

Geoffrey Precourt Warc

Even as digital marketers and publishers have embraced the Media Rating Council's (MRC) minimum viewability standards for online advertising - display ads: 50% of pixels in view for

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