How Zizzi used an online board game to boost its email marketing

This event report describes how Zizzi, the UK restaurant chain, enhanced its email marketing by including an online board game in communications, boosting engagement.

How Zizzi used an online board game to boost its email marketing

Emily Barley

The low cost of email marketing means it often becomes a simple numbers game - the more people an offer or promotion is sent to, the more likely that someone will open the email and click through to redeem. Restaurant chain Zizzi was sending out emai