How Vimeo survives in the crowded online video space of larger competitors

Vimeo, the online video platform owned by IAC, faces the challenge of standing out in a category that houses a number of giant competitors.

The online video category is booming, with Amazon, Facebook, Hulu, Netflix, and YouTube among the mammoth service providers vying for consumer eyeballs.

For Vimeo, a digital-video service launched in 2004 and acquired by IAC in 2006, the challenge is to determine how a small player might carve out a niche in marketplace that keeps getting more competitive. And Anjali Sud, who has served as its CEO si

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