How Unilever, Nestle and the British Council harness the power of social good

This event report discusses trends around brand purpose and provides examples of purpose-driven brands that have seen positive business results.

How Unilever, Nestlé and the British Council harness the power of social good

Joseph Clift

Marketers have become increasingly focused on brand purpose over recent years. This trend is built on hard data, too: brands with a credible purpose see hard business results - as well as improvements in brand perception.

That was the main conclusion from ‘Harnessing the Power of Social Good', an event organised by global insight and brand consultancy Flamingo and the UK Account Planning Group (APG), and held in London in July 2016.

L-R: Godfrey, McDonald, Porter, Brooks (with Flamingo's David Burrows). Image...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands