How Unilever is fighting gender stereotypes in Asia

According to research by Unilever, advertising in Asia conforms more to gender stereotypes, with powerful segments including Muslim women grossly under-represented.

Growth starts from the values of the company, according to Aline Santos, executive vice president of global marketing and head of global diversity and inclusion at Unilever.

When Unilever first launched its Unstereotype campaign – the FMCG titan’s global initiative aimed at eradicating stereotypes in advertising – as a movement across the organisation two years ago, the reception from employees was positive.

“There was major traction from the marketers, from the agencies. Everyone wanted to do something about it. Everybody felt that it was about time for us to start shaking up the communications where it comes to stereotypes,”...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands