How Twitter insights helped Cheez-It Snap’d engage the Netflix generation

The Kellogg Company, the fast moving consumer goods manufacturer, launched Cheez-It Snap’d with the express aim of attracting people who binge watch video online.

Cheez-It Snap’d – a thinner, crisper version of the Kellogg Co. cracker brand – is designed to feed the snacking habits of people who binge-watch content on Netflix, the streaming platform.

“We looked at this audience, which wa

“We compete for share of stomach,” Horwood said, “whether you're eating at home, or in restaurants, or on the go.” And to get hungry Netflix viewers enthusiastic about Cheez-It Snap’d, which launched in early 2019, Kellogg’s strategy incorporated the following elements:

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