How TUI and Marks & Spencer drive effectiveness via the customer experience

This article explains how package holiday company TUI and the UK fashion and food retailer Marks & Spencer use customer experience (CX) as an effective growth tool.

How TUI and Marks & Spencer drive effectiveness via the customer experience

Brian Carruthers

Customer experience is an effective growth tool, according to Rich Bryson, Group Client & Proposition Director at Brand Learning. "Customers are incredibly uncompromising: they demand an outstanding experience from every single interaction," he s

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