How to move markets by moving people

Four very different examples, from the Euro Effies, of how consumers were successfully engaged to drive commercial outcomes.

“Effectiveness is too often decoupled from creativity,” said Harjot Singh, Chief Strategy Officer, McCann Worldgroup and Effie Awards Europe Jury Co-Chair 2019, as he addressed the audience at the Euro Effie forum in Brussels. He added: “The only way...

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