Publishers have had to dramatically change the way they provide content and engage with their audiences, not just because of the rise of digital and social media in general, but because of the content discovery norms laid down by Facebook specifically. That was the message from Oliver Lewis, director of digital strategy and partnerships at News UK, and Ben Putley, strategic partner director at Sharethrough, speaking at the Technology for Marketing conference (London, September 2017).
"The opening question is 'how has Facebook changed the norm for mobile, and the way we publish on mobile?'," said Lewis. "Because they were the...