The New York Times is finding a voice beyond the written word as it explores the opportunities provided by Amazon Alexa.
As a starting point in this direction, the news brand launched several offerings for devices powered by Amazon’s operating system in January 2019. Among these orally-driven brand experiences was a variant of “The Daily”, the podcast series that is hosted by journalist Michael Barbaro, and delivers new episodes from Monday to Friday.
While a typical installment of this show lasts for over 20 minutes and provides an in-depth view of one core subject, a crisper Alexa...