How the Milwaukee Brewers cover all four social bases

Reed Karaim

The Milwaukee Brewers, the baseball team, has a social-media strategy that leverages different platforms for distinct purposes.

Caitlin Moyer, director/new media, Milwaukee Brewers

Most nights during the Major League Baseball (MLB) season, the Milwaukee Brewers play one game on the field. But, as the club posts on social media, that contest becomes four different experiences on Facebook, Twitter, Instagram, and Snapchat.

"The game is our one main source of great content," Caitlin Moyer, the Brewers' director/new media, told delegates at the Digital Summit Phoenix 2018. "But we're not going to post the same thing on every platform."

The various approaches are based on the target audience and the strongest features of the particular medium. "What we've done...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands