Fast. Quick. Good.
Tyson Foods is asking its insights team for all three deliverables as the Springdale, Arkansas-based firm looks beyond its meatpacking and food-service roots to expand into more profitable categories like protein-packed snacks and prepared food.
And Janu Lakshmanan, Associate Director/Consumer Insights and Strategy at the largest meat company in the US, is constantly pushing to move even faster as startups nip at its flanks.
Trained at brands including Dove, Ben & Jerry's, Skinny Girl and Effen Vodka, she intends to "paint the full picture," using insights to elevate and heighten the pace at the meat behemoth, which is known for all-American classics such as Ball Park hotdogs, Jimmy Dean sausage and Hillshire Farm Lit'l Smokies.