How Taco Bell’s top marketer seamlessly moved from beauty to hot fast food

Taco Bell, the quick service restaurant chain, has made rapid progress on digital as it adapts to changing realities.

“My earlier days in marketing were very TV-centric and magazine-centric,” Marisa Thalberg told delegates at the Association of National Advertisers’ (ANA) 2019 Brand Masters Conference.

Indeed, in her eight years as the Estée Lauder Cos.’ worldwide vp/corporate digital and content marketing, Thalberg was a celebrated brand steward in the cutting-edge New York world of beauty and design.

Marisa Thalberg, worldwide vp/corporate digital and content marketing, Estée Lauder Co.

In 2015, she made the move not just across the country to the greater Los Angeles area, but also a stunning category leap from beauty to fast food.

And with that has...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands