“My earlier days in marketing were very TV-centric and magazine-centric,” Marisa Thalberg told delegates at the Association of National Advertisers’ (ANA) 2019 Brand Masters Conference.

Indeed, in her eight years as the Estée Lauder Cos.’ worldwide vp/corporate digital and content marketing, Thalberg was a celebrated brand steward in the cutting-edge New York world of beauty and design.

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Marisa Thalberg, worldwide vp/corporate digital and content marketing, Estée Lauder Co.

In 2015, she made the move not just across the country to the greater Los Angeles area, but also a stunning category leap from beauty to fast food.

And with that has come a change in marketing cultures: Although print and legacy broadcast still are a part of her day-to-day toolkit, the demands for agility and quick turnaround times have demanded a different kind of expertise.