Carissa Ganelli, Subway's Chief Digital Officer, has an ambitious vision for moving the sandwich chain beyond online and mobile sales.
"We had ecommerce, then m-commerce. Now, [it's] d-commerce: Distributed commerce," she explained to delegates at an event held by MediaLink and the Chief Digital Officer Global Forum during CES 2018 in Las Vegas.
And "d-commerce", Ganelli argued, will require the brand to offer streamlined purchasing tools across a variety of necessary touchpoints. "How do we distribute the commerce opportunities in every place that a consumer is?" she asked. "Whether it is on social media, whether it is at CES, how...