How Salesforce negotiates the new battleground of trust

Salesforce, the cloud-based software firm, believes that trust is going to become increasingly important for companies and brands.

“Trust has been broken on so many fronts in the world around us today,” said Salesforce CMO Stephanie Buscemi. “We can see it across industries, we can see it in our governments, and we can see it in society.”  From fake news to data breaches to...