How Safaricom is using mobile to reach low-income consumers
Low Lai ChowWarc
"Customer-centricity" is a phrase that telecoms firms around the world like to repeat as a mantra – but few have revolutionised consumers' lives like Safaricom, Kenya's largest mobile operator.
With over 21 million subscribers, the firm has to balance serving a client base from big corporations to small businesses and individuals. "Part of our mandate is to ensure that the innovation we develop or come up with will actually transform the lives of our various stakeholders," Veronica Ogeto-Tchoketch, Safaricom's head of innovation, said at the Mobile East...