How retailers can win in the e-commerce era

Shamni Pande & Anna Hamill

With the rise of e-commerce redefining the retail landscape and consumer behaviours, new opportunities exist for retailers to embrace the omnichannel era of marketing.

The development of omnichannel retail across China and South East Asia – and particularly the rise of e-commerce - in recent years has created unprecedented opportunities for brands across the region.

According to Xian Wang, Global Content Director...

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