How programmatic buying drives double-digit hike in AB InBev’s advertising investment

Anheuser-Busch InBev, the beer giant, has witnessed considerable success from tapping into the power of programmatic advertising.

For major global brands, programmatic media buying is no longer a matter of “if” – or even a matter of “when”.

In fact, the only unanswered question for the automated, 24/7, always-on, ever-active service is “how”....