How Premier Foods drives growth with brand building and innovation

Looks at evidence from Premier Foods that shows how a focus on innovation and brand building has turned around the decline of many of its brands, from the smallest to the biggest.

Context

Only one in six FMCG brands in the UK achieves three years of consecutive growth, according to an analysis by Kantar. It’s not an easy task in a low or no-growth economy, but Premier Foods, the UK ambient food manufacturer, has joined that select...

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