The datapoints that are driving Procter & Gamble's embrace of voice-driven artificial intelligence (AI) include:
- More than 500 million people use digital assistants at present, according to figures quoted by iProspect, a Dentsu-owned digital agency, with Amazon's Echo products and Google Home's line of devices dominating this space.
- The number of users is expected to reach 1.8 billion by 2021, with Apple's HomePod and Microsoft's Cortana giving consumers two other options.
- According to comScore, in less than two years, half of all searches will be voice searches. By 2020, Gartner predicts, some 30% of all web browsing will be screenless....