How PepsiCo made progress in Vietnam

This event report discusses how Suntory PepsiCo - a joint venture between the Japanese and US firms - is making headway in Vietnam.

How PepsiCo made progress in Vietnam

Low Lai Chow

Few countries embody the potential of Asia Pacific like Vietnam, where affluence levels and the opportunities for brands are multiplying at a rapid rate. As a result, however, competition has also intensified greatly.

"One of our key challenges has been: how do we sustain our competitive advantage, especially in the context that Vietnam is attracting a lot of players – multinational and very large local players," Shekhar Mundlay, chief operating officer of Suntory PepsiCo Vietnam Beverages, told delegates at AdAsia 2013.

In response, Suntory PepsiCo – a joint venture between...

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