As consumer habits change in the food and beverage categories; PepsiCo is digesting a constant stream of data to keep up with its target audiences.
The organization’s digital diet is supported by a tool – built in partnership with analytics...
How PepsiCo discovers new consumer trends to reshape its future
PepsiCo, the food and beverage manufacturer, has developed a new tool that helps it understand the latest trends taking shape in its categories.
