How Parachute landed in the middle of the direct-brand revolution

Parachute Home, a direct-to-consumer brand in the bedding and bathroom space, has aimed to build consumer connections that are based on deep relationships.

Luke Droulez, CMO of Parachute Home, sounds like a marketing traditionalist when he reports that a direct brand “should start with the basic premise that an advertisement is a distraction.

Luke Droulez, CMO, Parachute Home

“My goal is to make...

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