How P&G is reshaping its marketing messages in Latin America

Procter & Gamble, the consumer packaged goods manufacturer, is taking a nuanced approach to digital marketing in Latin America.

"Innovation that's innovation for the sake of doing new stuff doesn't really make that much sense to us," reports Alejandro Betancourt, Procter & Gamble's Associate Brand Director Operations/Latin America.

But, he allowed, the need to view products...

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