How novel data uses are generating new revenue streams

Jo Bowman

As certain business types become more proficient at using data, analytics and machine learning to serve their primary goal in a better way, they are also creating whole new sources of revenue.

If data is the new oil, then there are opportunities in refining it for particular purposes and brands across a broad spectrum of business sectors are doing just that – making novel use of data to generate business in ways that go beyond the obvious.

The “Navigating Data in Digital Transformation” session at the I-COM 2018 conference (San Sebastian, April 2018) heard from three European brands that are not just using data, analytics and machine learning to serve their primary goal in a better way, but are creating whole new sources of revenue.

German start-up brand Fresh Energy,...

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