How Nickelodeon adds value to its branded properties

Nickelodeon, a media enterprise focused on kids, relies on various brand “pillars” in building the strength of its core assets.

Nickelodeon, the “kids-first” basic cable network, gracefully is entering into middle age.

Born of Warner Cable in 1979 and purchased by Viacom in 1986, the 39-year-old media brand keeps inventing itself to remain ever young, appealing to its core audience of children between the ages of two and 17.