How new creative focus will reshape Grey New York

Geoffrey Precourt

Grey New York, the advertising agency, is sharpening its creative focus in a bid to meet the changing needs of clients.

Marketing is in a state of disruption. And some advertising agencies that are a critical part of the messaging chain are reworking their business models to anticipate the concerns of their clients.

And it’s not just the agile, young digital shops...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands