Nestlé Waters can quantify the scale of its social listening task on platforms like Facebook, Twitter, and Instagram.

Chris Hodorowski, social listening manager/Nestlé Waters North America – a unit of the food and beverage giant that is based in Stamford, Connecticut, and is focused on bottled water – highlighted the exact size of this undertaking as he quoted a variety of statistics about this activity, which covers:

  • 14 brands, like Nestlé Pure Life, Perrier, S. Pellegrino and Poland Spring;
  • 56 pages on numerous social media properties;
  • 35,000 engagements with individual users per year;
  • 400,000 people talking about its brands on these platforms;
  • millions of conversations about Nestlé as a company, and issues relevant to its business.

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Chris Hodorowski, Social Listening Manager, Nestlé Waters North America