How NBC News plans to fix political polls

This event report outlines some of the steps being taken by NBC News in a bid to tackle the shortcomings of political polls - and to restore public confidence in this type of research.

How NBC News plans to fix political polls

Stephen WhitesideWarc

Donald Trump's victory over Hillary Clinton in last year's presidential election left most of America's pollsters, forecasters, and big-data gurus counting the cost of significant damage to their reputations.

The vast majority of number-crunchers - be it traditional polls from players like Fox News and Reuters/Ipsos or complex statistical models from data-journalist Nate Silver and the Princeton Electoral Consortium - predicted the former Secretary of State would easily defeat the real-estate mogul, with Clinton's probability of success pegged at 99% in some cases.

For Dr. John Lapinski, Director/Elections and...

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