How M&S 'rocket fuel' serves a wider marketing purpose

Major brands are increasingly looking to start-ups for ideas, personnel and ways of working that can help them stay relevant in a fast-changing digital environment.

From Uber to Laundrapp, disruptive digital start-ups are focused on making life easier for consumers by identifying pain points and removing them. Long-established brands are having to think the same way or risk losing business to the upstarts; the fates of Kodak and Blockbuster still loom large in the corporate memory. There are several options open to them, including simply buying up the companies that are innovating in their space, investing in them or building new propositions themselves. And success in the last area can have a knock-on effect in unexpected ways.

Speaking at Unbound (London, July 2017), Hemal Kuntawala,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands