How Mountain Dew reversed sales and purchase declines in the mountains of Colorado

Geoffrey Precourt

Mountain Dew, the beverage brand owned by PepsiCo, used a snow-centered event to help tackle declining sales in the Mountain region of the US.

Mountain Dew, the carbonated soft drink, has a number of high-mark performance indicators among PepsiCo’s beverage brands.

It is, for example, the number-one soft drink in the company’s convenience channels. It also has a passionate group of enthusiasts who annually demonstrate their brand love by donning a Dew prom dress…

… or, when the occasion arises, by supporting the rollout of a brand extension, as witnessed by the “mystery-flavored” Mountain Dew VooDew, a 2019 Halloween-themed drink with a curious, milky white color.

“We have folks who will literally paint their cars the Pantone green of Mountain Dew,” reported Amy Spiridakis,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands