How Mountain Dew reversed sales and purchase declines in the mountains of Colorado

Mountain Dew, the beverage brand owned by PepsiCo, used a snow-centered event to help tackle declining sales in the Mountain region of the US.

Mountain Dew, the carbonated soft drink, has a number of high-mark performance indicators among PepsiCo’s beverage brands.

It is, for example, the number-one soft drink in the company’s convenience channels. It also has a passionate group of enthusiasts who annually demonstrate their brand love by donning a Dew prom dress…

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