How Mondelez learned to fail

Failure is too often a dirty word, especially for big brands; but it needn’t be toxic, argued a representative of international snacking giant Mondelez, because it is a brilliant opportunity to learn.

In building an AI-enhanced site for its retailers, international snack company Mondelez had to adopt a new way of working that subverted its extant process of product development. The company moved its development operation towards an iterative, agil

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands