Microsoft owns a powerful house of brands – including its Surface computers, Office 365 software suite, and Windows operating system – and relies on an intense advertising schedule to further build their status.
“We have a lot of campaigns going on at any given time. We have a lot of what we call ‘end-user’ campaigns, which are consumer campaigns. We have a lot of commercial campaigns. We have above-the-line, we have below-the-line, [and] e