How Microsoft defines and pursues inclusive marketing

Microsoft, the technology company, believes that inclusive marketing is an essential objective that should be applied across touchpoints and campaigns.

Microsoft wants its marketing to reflect the diverse audience that uses its products – whether that’s an Xbox gaming console, Surface tablet, the Edge web browser, or the Office software suite.

The Redmond, Washington-based enterprise’s colossal scale can be demonstrated by some equally colossal numbers:

  • the Windows 10 operating system is installed on over 800 million machines;
  • Office 365, the online version of this software, boasts more than 180 million users per month;
  • 65 million people leverage the Xbox Live multiplayer gaming service each month;
  • the Microsoft Teams workplace collaboration tool now has 13 million daily active users.

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