How mattress brand Purple has generated 1.5 billion online video views in three years

Purple, the mattress brand, has secured more than 1.5 billion views of its online video content by taking an innovative approach to this medium.

Purple, the direct-to-consumer mattress brand, has racked up more than 1.5 billion views for its online videos in the past three years.

Joe Megibow, the Alpine, Utah-based firm’s chief executive, believes this figure represents a “media company-type” level of digital engagement, even as the content involves a product slate that is limited to mattresses, pillows, bedding, and so on.

“These are advertisements for mattresses and ancillary products. And there are one-and-a-half billion views of these videos,” he told an audience at CommerceNext 2019, a retail-focused conference held in New York.

“It’s really pretty remarkable.”

Joe Megibow, CEO, Purple...

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