‎How Lastminute.com Group tapped non-buyers to create a new revenue stream

Online travel agent Lastminute.com has developed a new media business based on selling travel audiences.

Over 20 years, online travel agent Lastminute.com has grown from its UK roots to owning a portfolio of travel companies across Europe. Acquired in 2015 by Swiss travel company Bravofly Rumbo Group, which has since changed its name to Lastminute.com G

That’s all changed. “Now we know a lot about who comes to our pages, why they come to our pages, what they are doing”, Di Lorenzo stated. 

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