‎How Lastminute.com Group tapped non-buyers to create a new revenue stream

Emily Barley

Online travel agent Lastminute.com has developed a new media business based on selling travel audiences.

Over 20 years, online travel agent Lastminute.com has grown from its UK roots to owning a portfolio of travel companies across Europe. Acquired in 2015 by Swiss travel company Bravofly Rumbo Group, which has since changed its name to Lastminute.com Group, the business is now moving beyond its function as a travel agent and developing new income streams.

“We’ve built out a new business that’s very profitable for the company”, Alessandra Di Lorenzo, chief commercial officer of media and partnerships at Lastminute.com Group, told the Internet Retailing Expo (Birmingham, March 2018).

That business is The Travel People, founded in 2016...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands