How Johnson & Johnson’s purpose looks beyond the balance sheet

Johnson & Johnson, the healthcare company, is tapping into the power of social purpose to help solve major problems around the world.

While brand purpose often is depicted as a panacea for all modern marketing ills, Johnson & Johnson pioneered this approach 70 years ago as part of its official “credo”.

This 300-word mission statement begins with a commitment to &ldqu

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands