The once pioneering American department store Sears declared bankruptcy in September 2018. For many, the news read as a report on yet another casualty inflicted by the rise of Amazon, as it gobbles up the dollars that once flooded to venerable department...
How John Lewis shifted the department store to a brand channel
The British retailer John Lewis has embraced the impact of digital on its physical presence, and has developed a strategy to bring both sides together for commercial success.
