Carrie Sloan has a clear mission in her position as the director of Johnson & Johnson’s Content Lab.
“My role at J&J is to do external storytelling and service our reputation.”
There are two major hurdles, however, that complicate this agenda. As a starting point, the healthcare industry faces intense regulatory scrutiny, meaning that the New Brunswick, New Jersey-based firm – which makes consumer products, pharmaceuticals, and medical devices – must ensure its communications meet the criteria laid out by stringent compliance rules.
“First and foremost, we always have to be compliant....