How Intel is using social media in Asia Pacific
Low Lai Chow
Fully 3.5 million people consume and interact with Intel's social media content across Asia Pacific – an audience the technology company is keen to engage with and expand, having realised its enormous potential value.
While speaking at SES Singapore, Jamshed Wadia – the firm's head of social media for Asia Pacific – told delegates its investment in this space was about much more than boosting brand metrics. "Why are we in this? We want to reach more people. We want more people to get our message. We want...