How Harry's plans to disrupt the shaving category

Sarah Shearman

Harry's is a male-grooming brand on a mission: to create high-quality shaving products that are available at a fraction of the cost of their competitors.

Harry razor

The New York-based company launched an online store in 2013 to sell razors, blades and grooming products for an entry-level price of $15. And it encountered a sector in the midst of upheaval, as big-name players like Gillette and Schick were facing up to the burgeoning popularity of Dollar Shave Club, an online service providing new blades for $1 a month, and which had captured public attention via a wildly popular viral campaign.