How Glossier crowdsources success

Glossier, the beauty company, has demonstrated how digital media can be used for everything from building an audience of brand fans to co-creating innovative products.

Ali Weiss, senior vice president for marketing, Glossier

Glossier, the beauty brand, was created out of a simple insight.

“People wanted a say in the beauty industry about how the products they used were made, and marketed, and sold,” Ali Weiss,...

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