Ali Weiss, senior vice president for marketing, Glossier
Glossier, the beauty brand, was created out of a simple insight.
“People wanted a say in the beauty industry about how the products they used were made, and marketed, and sold,” Ali Weiss,...
How Glossier crowdsources success
Glossier, the beauty company, has demonstrated how digital media can be used for everything from building an audience of brand fans to co-creating innovative products.
