Fiat Chrysler Automotive (FCA) had a great deal it wanted to say about three of its most powerful American nameplates. It just needed to find the perfect trifecta of the right messages, the right audiences, and the right places.
“We called it, ‘The Big-Game Blitz,’” said Olivier François, CMO for Fiat Chrysler Automotive. The game was the biggest of all – the 2019 Super Bowl. And, he told delegates at the Association of National Advertise