How Dollar Shave Club is making smarter use of data

Dollar Shave Club, the direct-to-consumer brand owned by Unilever, has aimed to build out its data capabilities in various ways.

“Have you heard the term, ‘Data is the new beta?’” asked Amber Hameed, vp/information systems at Dollar Shave Club (DSC), the direct-to-consumer male grooming brand.

“It really is true,” she proposed, not least because of the opportunity this information...

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